One of my 2020 couples had a big wedding planned last spring. There were going to be hundreds of guests at a really unique industrial venue downtown. Like so many other 2020 couples, they had to change plans. At one point, they were so devastated, they actually canceled. Their wedding venue was closing down and […]

Creating a website is definitely a big undertaking. There are so many different elements to consider and so many moving pieces! When I wanted to create one for Julie Wilhite Education, I immediately knew that I didn’t want to do it alone. I also knew I didn’t want it to take ten years to create […]

After the last twelve years of owning my business, I can confidently say that surrounding myself with people that I call my “wedding family” has been the single most important thing I have done for my business. It has helped me grow in leaps + bounds. It has helped me target my ideal client and […]

Advertising. Marketing. Promotion. Regardless of where you’re at in your business, these words can oftentimes feel overwhelming. What should I be focusing my time on? How much will it cost? What is the best way to promote/market/advertise my business? Will it actually work? I have had a handful of people reach out to me recently […]

If you’ve been following me for a little while, then you KNOW my slight obsession with coffee. I LOVE COFFEE. As an Italian, it’s in my blood to love coffee. There is just something about the smell, the ritual of grinding the beans, the pouring of the hot water in my pour-over, that very first […]

The #1 way I bring traffic to my website (other than direct traffic) is Pinterest. Yes, Pinterest! Pinterest is not just for recipes. It’s an incredible platform, where weddings really are growing more and more each day! And one of the things I love most is how long Pinterest content lives on. Something I pinned […]

2020 has been a whirlwind, hasn’t it? Like you, I went into 2020 with so many goals, so many dreams. And while this year was a little bit rough, it is still so important to take a step back and look at it. To review the year, and create new strategic goals so you can […]

During turbulent times, one thing that has been helping me to find purpose and clarity has been journaling. For a few minutes each morning with a fresh cup of coffee, I pull out my favorite journal and use one or two questions to dive inward + challenge myself to think about where I want to […]

Let’s talk one of the most pivotal moments when it comes to booking a new client, the discovery call/meeting. Sometimes this happens in person, but more and more these days it happens over the phone or over video chat. How do we let our personalities + confidence shine through over the phone? How do we […]

If you are like me, the first part of the year is slightly slower for weddings. The thing about the slow season is…not having as many weddings on the books means that there is not as much money flowing in. And friend, it is so dang easy to let the fear creep in when the money […]