Advertising. Marketing. Promotion. Regardless of where you’re at in your business, these words can oftentimes feel overwhelming. What should I be focusing my time on? How much will it cost? What is the best way to promote/market/advertise my business? Will it actually work? I have had a handful of people reach out to me recently […]

If you’ve been following me for a little while, then you KNOW my slight obsession with coffee. I LOVE COFFEE. As an Italian, it’s in my blood to love coffee. There is just something about the smell, the ritual of grinding the beans, the pouring of the hot water in my pour-over, that very first […]

The #1 way I bring traffic to my website (other than direct traffic) is Pinterest. Yes, Pinterest! Pinterest is not just for recipes. It’s an incredible platform, where weddings really are growing more and more each day! And one of the things I love most is how long Pinterest content lives on. Something I pinned […]

2020 has been a whirlwind, hasn’t it? Like you, I went into 2020 with so many goals, so many dreams. And while this year was a little bit rough, it is still so important to take a step back and look at it. To review the year, and create new strategic goals so you can […]

During turbulent times, one thing that has been helping me to find purpose and clarity has been journaling. For a few minutes each morning with a fresh cup of coffee, I pull out my favorite journal and use one or two questions to dive inward + challenge myself to think about where I want to […]

Let’s talk one of the most pivotal moments when it comes to booking a new client, the discovery call/meeting. Sometimes this happens in person, but more and more these days it happens over the phone or over video chat. How do we let our personalities + confidence shine through over the phone? How do we […]

If you are like me, the first part of the year is slightly slower for weddings. The thing about the slow season is…not having as many weddings on the books means that there is not as much money flowing in. And friend, it is so dang easy to let the fear creep in when the money […]

It is so easy to get wrapped up in the work we do. As a business owner, you’re constantly working to book more clients, improve your photography skills, improve your client experience, network with vendors and venues, etc etc etc. So many of us became photographers because we fell in love with the art of photography. But, […]

The end of the year always seems to come and go in the snap of your fingers. If you have been part of my community for a while, then you have heard me talk about just how important referrals are to your photography business. Great relationships with vendors + ongoing appreciation = more referrals. And […]

“You are the average of the 5 people you spend the most time with.” – Jim Rohn Think about that for a second… Who are the 5 people you spend the most time with? Who are you surrounding yourself with on a daily, weekly, hourly basis? Are they inspiring you, challenging you, pushing you beyond […]